Research

To kick off a campaign, or take over an existing campaign, we first need to do some research into your business, your industry, your customers AND most importantly, we have access to Google systems to see what the world is actually typing into Google to try and narrow down:-

• the right phrases to bid for
• identify phrases with a lower click cost
• identify phrases with higher conversion rates

Our process is to start with a Mini-Audit, which also takes an initial look at your competitors, what they're bidding for and at what pricing.

The whole idea is to set affordable budgets for you, targeted at the key needs that will return the most cash flow and profit.

As successes grow, it is then easy to add another product / service group and expand the campaign, in a managed, responsible and sustainable manner.

All of this gives our customers confidence that their AD Words / Pay-per-Click campaigns aren't a Scatter Gun approach provided by so many. We work with you on a monthly basis to get results.